Aurum PMG

Aurum Professional Management Group is a global professional management agency co-founded by Group Managing Director Mike Strange with offices in London (Group HQ), Australia, New Zealand, South Africa and Colombia.

With offices across the globe and a vastly experienced team we are perfectly positioned to offer solutions and support across all facets of sport, primarily focusing on athlete management and sports marketing. 

Athlete Management

Aurum PMG


UK | Ireland | South Africa | Australia | New Zealand | Colombia

Headquartered in London with offices in Australia, New Zealand, South Africa and Colombia, Aurum PMG is a full-service sports management agency.

Our core business is Athlete Management of established and future stars in Cricket, Rugby Union and Football. Through pedigree and experience, our dedicated team of professionals make our clients lives as easy as possible off the field, so that they can concentrate on doing what they do best on it.

We pride ourselves on our ability to provide clients with 360 degree services – from contract negotiation and personal endorsement opportunities to mentoring, PR coaching, career planning, welfare and social responsibility programs. Our partners and affiliates provide best-practice advice and guidance in wealth management and legal services.

Athlete Management – UK

Athlete Management Contact
Charles Johnson LLB
Senior Player Manager, UK

20 Bunhill Row,

With the rapid growth of professional sport it is vital to have the right representatives who are able to provide you with solid mentoring and career advice.  Athletes are subject to heightened media exposure and it is crucial that this is managed appropriately to ensure that the athlete is able to focus on what they do best, playing their sport and competing at the highest level.

Our athlete representation team at Aurum PMG, have years of experience at helping professional sportsmen and women achieve their goals safe in the knowledge that all of their off field needs are taken care off. With a team of expert sports agents – many of whom have first-hand experience of professional sports themselves – we take a hands-on approach that ensures we understand your needs and priorities, and are available to you whenever and wherever you need advice.

From career mentoring, to negotiating contracts and sponsorship opportunities, we also offer guidance on wealth management and investments as well as building off field opportunities that help to secure the athlete’s future, ensuring we provide a comprehensive service that is proven to deliver exceptional results for our clients.

The team at Aurum PMG has been built to assist you in all aspects of your career and we have the experience needed for specific sports advice as well as the youth and energy needed to help address all of the issues top sportsmen face in the current climate.

Athlete Management – Ireland

A vital requirement of the modern day athlete is to ensure that they surround themselves with the best management team possible, enabling them to focus on what they do best.

At Aurum PMG we recognise that every athlete’s needs are different. Through our dedicated team of professionals we aim to provide a truly personal service, built on the core values of trust and integrity.

Whether working with an established international Athlete, a future star our values remain the same, to build a relationship that will last throughout their career and beyond.

Athlete Management – South Africa

Chris Smit
General Manager, SA

Aurum PMG is a global sports management company providing top quality management services, covering all sporting codes.

Our management is backed by experienced and professional individuals who excelled at both sporting and management levels, which gives Aurum South Africa the edge.

Our professional service covers all levels of domestic and international sporting codes, focusing on sport management, marketing and administration, with our clients having access to experienced professionals worldwide.

Thanks to our global position, backed by experienced management ensures we are in a unique position to represent South Africa’s elite and emerging athletes with great success.

Additional services offered are financial planning, endorsement opportunities and legal services.

Athlete Management – Australia

Callan Walker
General Manager, Aus

Suite 407
15 Lime Street
King Street Wharf
Darling Harbour
Sydney NSW 2000

Aurum PMG Australia coordinates all aspects of talent management for a number of elite and emerging clients in Australian sport, media and entertainment. We are well equipped to address the needs of domestic clients, and have also built a successful niche as the ‘agency of choice’ for international sporting transfers.

Aurum PMG is recognised by elite clubs in Australia as the leading source of high quality international players and coaches. Equally, our global network of offices enables us to provide unique and unrivalled overseas playing opportunities for Australian athletes and coaching staff.

Our roster of elite and emerging talent has access to a deep pool of professionals, with the highest credentials and outstanding industry experience. Our management team boasts an extensive collection of success and achievement at all levels of Australian sports marketing, management and administration. We have access to a wide range of commercial partners, and positive relationships with a number of media professionals.

Our clients benefit from our strong connections within the high-performance units and executive management at Super Rugby franchises, Shute Shield and Premier Rugby clubs; NRL and NSW / Qld Cup rugby league clubs; A-League football clubs; plus First Class and BBL cricket organisations. In addition, we are proud of our extensive network in a range of other sports, including netball, basketball, water sports, motor sports and the AFL.

Athlete Management – New Zealand

Craig Dowd
Managing Director, NZ

4 Whetu Place
Mairangi Bay
Auckland 0632

Aurum PMG comes with a wealth of knowledge and expertise about the New Zealand sporting landscape and a strong association with some of NZ’s largest companies.

Our services are designed to cater for the needs of the modern professional athletes from sponsorship, contractual negotiations, apparel deals, supplements to gym memberships. Our passion is in helping aspiring athletes make the transition from amateur to Professional. with mentoring and guidance throughout the process.

Our Aurum team is made up of people that have experienced professional sporting careers and understand what is needed to make it at the highest level. We also assist retiring athletes with their transition in to the work force post career.

We pride ourselves on having a network that can open any door and reach key decision makers within NZ and Globally.

Our dedicated Sports PR and Digital Strategy Team delivers top-flight results via multi-channel strategies

Sports PR and Digital Strategy

Whether you are a sports property looking to build your brand, a sponsor looking for ways to deepen your relationship with consumers or an athlete looking to raise your profile, Aurum PMG can deliver real, tangible results.

Sports PR and Social Media Strategy
We engage traditional media and generate conversations amongst fans via multiple social channels.

Profile Building
We actively source brand ambassador opportunities, instigate interviews and TV appearances, generate columnist opportunities and help develop personal online presence.

Creative and Digital Services
We provide a range of one-off services, from channel strategies and conversation mapping through to bespoke media campaign development, blogger engagement, key influencer outreach and SEO consultancy.

Events and Onsite Media Management
We assist in the build-up to an event and provide on-site management to ensure the smooth running of the media operations.

Provide access to high quality legal products through specialist Barristers

Professional Services

Legal Contact
Ashley Holdaway LLB LLM
Chief Operations Officer

Finance Contact
Shayne Savill


Through its exclusive partnership with Aquitas Law, our professional services department are able to offer access to high quality legal products. Aquitas Law is one of the UK’s leading companies in supplying Barrister led legal solutions. They provide access to high quality legal products through specialist Barristers without the need to first engage the services of a solicitor. Through this model, an entire layer of costs normally associated with instructing a Barrister are removed, allowing them to offer exceptional legal expertise at extremely competitive rates. These significant financial savings enable Aquitas Law to deliver cost effective legal products that are of real commercial value to our clients.

A significant and demonstrable pedigree in all facets of commercial sport

Sports Marketing

Our sports marketing team have a significant and demonstrable pedigree in all facets of commercial sport including but not limited to brand consultancy, rights evaluation, sponsorship sales and activation strategy.

Brand Consultancy
Working with brands to establish brand identity, strategy and objectives and to then secure partnership rights to achieve maximum return on these objectives. If sponsorship is the right solution to achieve these objectives as an integral part of a wider marketing strategy, our sports marketing team will negotiate the right deal with the right inventory and collateral to deliver on this.

Rights Evaluation
Working with rights holders to evaluate a package of rights and inventory and the appropriate fee for this package. Consult on brand fit, lead sourcing, market intelligence and benchmarking.

Sponsorship Sales
Represent rights holders to secure partners. A dedicated sales resource with a comprehensive existing network to go to market and secure sponsorship.

Activation Strategy
Work with partners to ensure that any sponsorship delivers maximum return on objectives and investment through a bespoke creative activation strategy. Utilising all of the secured inventory and collateral and a wider engagement and social media programme to support these core activities and ultimately deliver.

Eden Park

Headquartered in London with offices in Australia, New Zealand, South Africa and Colombia.

Contact us


As a fully integrated athlete management, sports and entertainment marketing and communications agency with offices across the globe, we offer a broad range of career opportunities.

It takes enthusiasm, excellent organisational skills and a vast amount of energy to become part of our team. If you are ambitious and you think you have what it takes, please email us your CV and a covering letter explaining what value you believe you can add to Aurum PMG.

All vacancies for the Group will be posted as and when they arise.  Any general enquiries around work experience, career advice or further information please send your query to:

Our dedicated team of professionals make our clients lives as easy as possible off the field, so that they can concentrate on doing what they do best on it.


  • Kent and England cricketer Sam Northeast

    Kent and England cricketer Sam Northeast

    We are excited to announce the signing of Kent and England cricketer Sam Northeast. Northeast first came to prominence when as a 13-year-old schoolboy he scored 19 hundreds in a term at Harrow School, continuing the same form the following year earned him a place in the 1st XI at the age of 14 and […]

  • Will Gidman to join Nottinghamshire on a 3 year deal

    Star all-rounder Will Gidman to join Nottinghamshire on a 3 year deal

    Aurum PMG are delighted to announce that our client, Will Gidman, will be joining Nottinghamshire on a 3 year contract at the end of the 2014 season. All-rounder Gidman signed for Gloucestershire in 2010, achieving a county championship double of 1,000 first class runs and 50 wickets in his debut season. Will speaks fondly of […]

  • Aurum PMG sign Lancashire and England Lions cricketer Tom Smith.

    England Lions cricketer Tom Smith

    We are excited to announce the signing of Lancashire and England Lions cricketer Tom Smith. Tom has had an excellent 2014 season in all forms of the game and has recently been selected to represent England Lions. Tom has been one of the most destructive batsmen in the NatWest T20 blast and has helped secure […]

  • Aurum PMG sign South African cricketer Johan Bothma.

    Johan Bothma

    Aurum PMG are excited to announce the signing of South African cricketer Johannes Bothma. Johannes Bothma is a right arm fast medium bowler, he has played for Cape Cobras, Boland and Western Province. His 1st class bowling average is a shade over 23 with 172 victims and in one-day cricket he is even better with […]

  • Media Release: A strategic move for Aurum PMG


    We are excited to announce that we have acquired Umbrella Sports, effective immediately. The acquisition combines our collective expertise in sports marketing and sponsorship, as well as a significant portfolio of international clients across rugby (union and league), football and cricket. “This acquisition is a strategic move for Aurum PMG, substantially expanding our presence in football […]

  • POSI+IV signs with Chestertons Polo in the Park

    Chestertons Polo in the Park

    POSI+IV, the innovative new energy drink has signed with Europe’s biggest Polo event, Chestertons Polo in the Park at the Hurlingham. The deal, brokered by Aurum PMG, will see POSI+IV designated Official Energy Drink Partner to the event. Now in its sixth year, Chestertons Polo in the Park has become one of the largest polo […]



    POSI+IV, the innovative new energy drink has signed top English professional golfer Ian Poulter as a global brand ambassador. The multi-year agreement, brokered by sports marketing agency Aurum PMG, will commence immediately. POSI+IV and Ian will create joint marketing collateral and social media engagement as part of the relationship. Poulter has previously been as high […]

  • POSI+IV appoint Aurum PMG as their exclusive sponsorship agency


    We are excited to announce that POSI+IV, the innovative new energy drink, has appointed Aurum PMG as their exclusive sponsorship agency. Briefed to identify and negotiate new partnership opportunities and to filter all incoming sponsorship enquiries, Aurum PMG has been working with POSI+IV to plan and leverage a portfolio of new partnerships to be announced […]

  • Aurum PMG client Alex Lozowski re-joining Wasps

    Alex Lozowski

    We are happy to announce Aurum PMG client Alex Lozowski will be re-joining Wasps. The 20-year-old fly half made his debut for Leeds Carnegie last season against Pontypridd in the British and Irish Cup. Son of former Wasp and England centre Rob, Lozowski previously looked set for a career in football after he was signed […]

  • AURUM PMG sign Rotherham player Jamie Broadley

    Jamie Broadley

    Aurum Professional Management Group UK are excited to announce the signing of Rotherham player Jamie Broadley. Jamie started his career at Harrogate, representing Yorkshire from u15s through to seniors, before moving to Sheffield Tigers and then Rotherham Titans. He has a BSc in Psychology and an MSc in Health Psychology from the University of Leeds, works as an Assistant […]