Aurum PMG

Aurum Professional Management Group is a global professional management agency co-founded by Group Managing Director Mike Strange with offices in London (Group HQ), Galway, Auckland, Sydney and Cape Town. 

With offices across the globe and a vastly experienced team we are perfectly positioned to offer solutions and support across all facets of sport, primarily focusing on athlete management, sports and entertainment marketing and communications. 

Athlete Management

Athlete Management - Aurum PMG


UK | Ireland | South Africa | Australia | New Zealand

Headquartered in London with offices in Galway, Auckland, Sydney and Cape Town, Aurum PMG is a full-service sports management agency.

Our core business is Athlete Management of established and future stars in Rugby Union, Football, Rugby League, Cricket, Athletics and Others. Through pedigree and experience, our dedicated team of professionals make our clients lives as easy as possible off the field, so that they can concentrate on doing what they do best on it.

We pride ourselves on our ability to provide clients with 360 degree services – from contract negotiation and personal endorsement opportunities to mentoring, PR coaching, career planning, welfare and social responsibility programs. Our partners and affiliates provide best-practice advice and guidance in wealth management and legal services.

Athlete Management – UK

Neil Sillett
Director, Head of Football, UK

Charles Johnson LLB
Senior Player Manager, UK

2-6 Boundary Row,

With the rapid growth of professional sport it is vital to have the right representatives who are able to provide you with solid mentoring and career advice.  Athletes are subject to heightened media exposure and it is crucial that this is managed appropriately to ensure that the athlete is able to focus on what they do best, playing their sport and competing at the highest level.

Our athlete representation team at Aurum PMG, have years of experience at helping professional sportsmen and women achieve their goals safe in the knowledge that all of their off field needs are taken care off. With a team of expert sports agents – many of whom have first-hand experience of professional sports themselves – we take a hands-on approach that ensures we understand your needs and priorities, and are available to you whenever and wherever you need advice.

From career mentoring, to negotiating contracts and sponsorship opportunities, we also offer guidance on wealth management and investments as well as building off field opportunities that help to secure the athlete’s future, ensuring we provide a comprehensive service that is proven to deliver exceptional results for our clients.

The team at Aurum PMG has been built to assist you in all aspects of your career and we have the experience needed for specific sports advice as well as the youth and energy needed to help address all of the issues top sportsmen face in the current climate.

Athlete Management – Ireland

Martin Lynskey
Senior Player Manager, Ireland

A vital requirement of the modern day athlete is to ensure that they surround themselves with the best management team possible, enabling them to focus on what they do best.

At Aurum PMG we recognise that every athlete’s needs are different. Through our dedicated team of professionals we aim to provide a truly personal service, built on the core values of trust and integrity.

Whether working with an established international Athlete, a future star our values remain the same, to build a relationship that will last throughout their career and beyond.

Athlete Management – South Africa

Chris Smit
General Manager, SA

Aurum PMG is a global sports management company providing top quality management services, covering all sporting codes.

Our management is backed by experienced and professional individuals who excelled at both sporting and management levels, which gives Aurum South Africa the edge.

Our professional service covers all levels of domestic and international sporting codes, focusing on sport management, marketing and administration, with our clients having access to experienced professionals worldwide.

Thanks to our global position, backed by experienced management ensures we are in a unique position to represent South Africa’s elite and emerging athletes with great success.

Additional services offered are financial planning, endorsement opportunities and legal services.

Athlete Management – Australia

Callan Walker
General Manager, Aus

Suite 407
15 Lime Street
King Street Wharf
Darling Harbour
Sydney NSW 2000

Aurum PMG Australia coordinates all aspects of talent management for a number of elite and emerging clients in Australian sport, media and entertainment. We are well equipped to address the needs of domestic clients, and have also built a successful niche as the ‘agency of choice’ for international sporting transfers.

Aurum PMG is recognised by elite clubs in Australia as the leading source of high quality international players and coaches. Equally, our global network of offices enables us to provide unique and unrivalled overseas playing opportunities for Australian athletes and coaching staff.

Our roster of elite and emerging talent has access to a deep pool of professionals, with the highest credentials and outstanding industry experience. Our management team boasts an extensive collection of success and achievement at all levels of Australian sports marketing, management and administration. We have access to a wide range of commercial partners, and positive relationships with a number of media professionals.

Our clients benefit from our strong connections within the high-performance units and executive management at Super Rugby franchises, Shute Shield and Premier Rugby clubs; NRL and NSW / Qld Cup rugby league clubs; A-League football clubs; plus First Class and BBL cricket organisations. In addition, we are proud of our extensive network in a range of other sports, including netball, basketball, water sports, motor sports and the AFL.

Athlete Management – New Zealand

Craig Dowd
Managing Director, NZ

4 Whetu Place
Mairangi Bay
Auckland 0632

Aurum PMG comes with a wealth of knowledge and expertise about the New Zealand sporting landscape and a strong association with some of NZ’s largest companies.

Our services are designed to cater for the needs of the modern professional athletes from sponsorship, contractual negotiations, apparel deals, supplements to gym memberships. Our passion is in helping aspiring athletes make the transition from amateur to Professional. with mentoring and guidance throughout the process.

Our Aurum team is made up of people that have experienced professional sporting careers and understand what is needed to make it at the highest level. We also assist retiring athletes with their transition in to the work force post career.

We pride ourselves on having a network that can open any door and reach key decision makers within NZ and Globally.

Our dedicated Communications Team delivers top-flight results via multi-channel strategies


Emma Vetriano
Communications Manager

Whether you are a sports property looking to build your brand, a sponsor looking for ways to deepen your relationship with consumers or an athlete looking to raise your profile, Aurum PMG can deliver real, tangible results.

Our Services

Sport PR and Social Media Strategy – we engage traditional media and generate conversations amongst fans via multiple social channels.

Profile Building – we actively source brand ambassador opportunities, instigate interviews and TV appearances, generate columnist opportunities and help develop personal online presence.

Creative and Digital Services – we provide a range of one-off services, from channel strategies and conversation mapping through to bespoke media campaign development, blogger engagement, key influencer outreach and SEO consultancy.

Events and Onsite Media Management – we assist in the build-up to an event and provide onsite management to ensure the smooth running of the media operation.

Provide access to high quality legal products through specialist Barristers

Legal Consultancy


Ashley Holdaway LLB LLM
COO and Director

Through its exclusive partnership with Aquitas Law, Aurum PMG is able to offer access to high quality legal products. Aquitas Law is one of the UK’s leading companies in supplying Barrister led legal solutions. They provide access to high quality legal products through specialist Barristers without the need to first engage the services of a solicitor. Through this model, an entire layer of costs normally associated with instructing a Barrister are removed, allowing them to offer exceptional legal expertise at extremely competitive rates. These significant financial savings enable Aquitas Law to deliver cost effective legal products that are of real commercial value to our clients.

A significant and demonstrable pedigree in all facets of commercial sport

Sports Marketing

Richard Marsh

Our sports marketing team have a significant and demonstrable pedigree in all facets of commercial sport including but not limited to brand consultancy, rights evaluation, sponsorship sales and activation strategy.

Brand Consultancy

Working with brands to establish brand identity, strategy and objectives and to then secure partnership rights to achieve maximum return on these objectives. If sponsorship is the right solution to achieve these objectives as an integral part of a wider marketing strategy, our sports marketing team will negotiate the right deal with the right inventory and collateral to deliver on this.

Rights Evaluation

Working with rights holders to evaluate a package of rights and inventory and the appropriate fee for this package. Consult on brand fit, lead sourcing, market intelligence and benchmarking.

Sponsorship Sales

Represent rights holders to secure partners. A dedicated sales resource with a comprehensive existing network to go to market and secure sponsorship.

Activation Strategy

Work with partners to ensure that any sponsorship delivers maximum return on objectives and investment through a bespoke creative activation strategy. Utilising all of the secured inventory and collateral and a wider engagement and social media programme to support these core activities and ultimately deliver.

Eden Park

Headquartered in London with offices in Galway, Auckland, Sydney and Cape Town.

Contact us

2-6 Boundary Row
London SE1 8HP



As a fully integrated athlete management, sports and entertainment marketing and communications agency with offices across the globe, we offer a broad range of career opportunities.

It takes enthusiasm, excellent organisational skills and a vast amount of energy to become part of our team. If you are ambitious and you think you have what it takes, please email us your CV and a covering letter explaining what value you believe you can add to Aurum PMG.

All vacancies for the Group will be posted as and when they arise.  Any general enquiries around work experience, career advice or further information please send your query to:

Our dedicated team of professionals make our clients lives as easy as possible off the field, so that they can concentrate on doing what they do best on it.


  • Richard Mayhew signs a two-year contract extension with Newcastle Falcons

    Aurum Professional Management Group are happy to announce that back-row Richard Mayhew has signed a two-year contract extension with Newcastle Falcons. The 28, year-old, who has made 50 appearances for the Kingston Park club since his arrival ahead of the 2011-12 campaign, follows Sinoti Sinoti in signing on the dotted line. Mayhew is English qualified, […]

  • Sinoti Sinoti signs a two-year contract extension with Newcastle Falcons

    Aurum PMG are happy to announce that winger Sinoti Sinoti has signed a two-year contract extension with Newcastle Falcons. The Samoan international, 28, made the switch to Newcastle last Christmas Eve until the end of the season and made his debut the following week at home to Sale Sharks in the Aviva Premiership. Sustaining an […]

  • Aurum PMG announce travel partner

    Aurum PMG are excited to announce Corporate Travel International (CTI) as our Official Travel Partner. CTI was formed in 2013 by the acquisition of Hotelscene Ltd, the UK’s largest independent Hotel Booking Agent, by the TD Travel Group, one of the UK’s foremost experts in business travel. CTI is one of the top 15 Travel […]

  • Aurum PMG sign Scotland u20s player Sam James

    Sam James

    Aurum Professional Management Group (Aurum PMG) are excited to announce the signing of Scotland under-20s player Sam James. Samuel Harry James, made his international debut for Scotland under-20 against Ireland in Athlone in January 2014, scoring his first international points with a try against England at Netherdale the following week. Currently, on loan from London Wasps […]

  • Aurum PMG UK sign Wales 7s Player Adam Field

    Adam Field Rugby

    Aurum Professional Management Group UK are excited to announce the signing of Wales 7s player Adam Field. Adam started his career at Sevenoaks RFC before moving to Cardiff RFC and then Bridgend. He has recently graduated from Cardiff University and is currently playing full-time with Wales Sevens on the HSBC, IRB World Series. Aurum PMG […]

  • Who is Aurum Professional Management Group?


    Aurum Professional Management Group is a global sports agency with a wealth of expertise primarily focusing on athlete management, sports marketing and communications.   Athlete Management Our core business is Athlete Management of established and future stars in Rugby Union, Football, Rugby League, Cricket, Athletics and Others. Through pedigree and experience, our dedicated team of […]